Milestones : 2023 - 2026

In January, the cooperative Up (also the parent company of Up Group) and its Italian subsidiary Up Day incorporated their impact company model into their status - becoming a "mission company" for the cooperative and a "Sociétà Benefit" for UpDay.

These two impact company models further underline the Up Group's ambition to position itself as a responsible and committed player, aware of its impact on society.

Upcoop has thus adopted a purpose : "Sustainable cooperation for socially useful and local purchasing power" and 5 mission objectives.

Developments in recent years have made it possible to simplify user experience and improve use orientation toward responsible consumption: multi-benefit cards, the Up+ program which provides offers relating to sustainable food and city center revitalization, the "Achieving responsible consumption together" program, partnerships with labels or responsible networks, developing "responsible consumption" solutions and applications (locating outlets that offer responsible consumption, a blog, anti-waste solution, carbon calculator, etc.)

On 17 June 2023, the 648 member employees elected a new mixed Board of Directors. In addition to these elected representatives, there are 3 external directors, representing the Trade Union Confederations, and 3 representatives of the Economic and Social Committee. This new Board renewed Youssef Achour as Chairman.

In 2023, the first social impact report of the Up Foundation looks back on 5 years of activity in support of social cohesion. From the establishment of the Foundation in 2017 to the end of 2022, 47 projects will have been supported in 4 areas: food, health, housing, education and culture - in 14 countries, thanks to funding in the amount of 1.5 million euros.

In May 2024, the parent company UpCoop signed the Responsible Digital Charter and fully incorporated this issue into its CSR policy. This commitment affirms our determination to develop ethical, inclusive and sustainable digital solutions and practices for the planet.

In 2024, the UpCoop cooperative, which founded Up group, is celebrating its 60th anniversary. Above all, this anniversary celebrates 60 years of cooperation and social innovation.

In July 2024, Upcoop was awarded the prize for Best Sustainability Reporting by the Compagnie Nationale des Commissaires aux Comptes. This recognition, based on our 2023 Non-Financial Performance Statement, rewards the work carried out to bring to life a proactive and ambitious CSR approach, fully integrated into the Group’s development strategy.

DIALOG, a French company specialising in the development of innovative IT solutions, 

LOYALTY COMPANY, a French company specialising in data marketing expertise and consultancy, 

STEBBY, the largest platform for prepaid vouchers and employee benefits, focused on wellbeing and leisure activities for employees in the Baltic States (Estonia, Latvia, Lithuania), 

SERVIMAX, in Tunisia, a provider of meal vouchers, gift vouchers and clothing vouchers. 

Upcoop is launching its new brand, Upcoop, which reaffirms the values of cooperation that the Group has upheld since 1964 in all the countries where it operates. Its new, more modern and digital brand identity embodies its uniqueness and its brand promise: ‘So many benefits to cooperating’. 

The VYV Group, a mutual health and social protection provider, Upcoop, Biocoop, the leading cooperative in specialised organic retail, and Upcoop are launching a scheme for employees: targeted support for the purchase of healthy food products within a wide network of responsible shops.

In line with the Paris Climate Agreement, the Upcoop Group is committing to a carbon reduction pathway aimed at reducing the Group’s carbon footprint by 42% by 2030. This pathway is based on carbon assessments that take into account procurement, employee travel, energy consumption, the carbon footprint of its products, responsible digital practices, and more…

An increasing number of Upcoop Group subsidiaries are committing to CSR labelling or certification schemes each year. Following in the footsteps of the parent company, a mission-driven enterprise, and Day in Italy, a Società Benefit; UpTunisie has been awarded the Afnor Engagé CSR label and Multinet in Turkey is ISO 26000 certified. By 2025, 13 subsidiaries will also have completed their EcoVadis ratings. Among the companies assessed by EcoVadis, the Upcoop Group stands out as a model of excellence in Corporate Social Responsibility (CSR).

To strengthen its services to local authorities, Upcoop acquired OTIPASS at the end of 2025. Since 2010, the company has been rolling out a SaaS solution for the digitalisation of passes for local authorities (tourism, cultural, mobility and youth passes), which digitise citizens’ access to essential services and enhance the appeal of regions in France and internationally.

After eight years of commitment and having supported over 100 projects, the Upcoop Foundation is launching a new multi-year plan and refocusing its work around a new mission: “To promote equal opportunities and the independence of vulnerable people through access to quality food, education and culture.”