Too many still never step inside a museum, a theater or a bookstore. Because they do not feel "legitimate" going to such places, or because they have to make financial choices.
Alongside cultural mediation funders and actors, Up is working to democratize access to culture and leisure while also defending a plurality of cultural offerings.
means promoting social inclusion and fairness.
Our solutions contribute to developing social bonding, encouraging openness and curiosity,
By democratizing cultural demand, they promote artistic diversity and contribute to the financial equilibrium of cultural events and venues.