Innovating for sustained and sustainable growth

Up group draws its values from a model of societal responsibility, and is investing in a sustainable economy, whose dynamics of innovation and entrepreneurship aim to serve a more social and fairer society.

One goal: Always improve the way we meet the needs of our clients and the expectations of our beneficiaries.

"The aim of our development consists in integrating the new uses of our clients, beneficiaries and merchants, with a transversal approach to our offers, for a continuous and enriched user experience"

Sylvie Nourry, Director of Marketing and Innovation



566 M €

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No matter what country the Group is present in, we develop our activities with a constant resolve to bring new solutions to our beneficiaries, to strengthen customer service, and to put technology in its rightful place: serving user practices. 

In order to consistently expand our offer, we rely on collective intelligence and agility. 

Cross-fertilization between subsidiaries across borders and activities, new working methods and ways of managing projects, participatory innovation, cooperation with start-ups, co-construction with our customers... are at the heart of Up group’s development.

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Up pools its expertise and shares its know-how by adapting it to the culture of each of its countries of operation. This grass-roots form of organization and the strong responsiveness of our teams contribute to the success of our business model and are enabling the success of our international development.

Elena Pap, General Director, Eurasia region

At Up, doing business differently also means to innovate differently, in order to keep one step ahead.

A co-development approach to our solutions to make everyday life easier for tomorrow

The Group's innovation approach is enshrined in the very core of its transformation process, and involves all its stakeholders: customers, merchants, beneficiaries, partners and employees... 

Its process for selecting and funding start-ups, as well as its program of experimentation, enables it to quickly test innovative models.

Learning expeditions, for a closer understanding of what merchants need, co-developing with its ecosystem, deploying projects in "Lean Start-up" mode - in order to perform tests with users at every stage of the project... Up is implementing different ways of meeting the challenges of the digital economy.